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New Beginnings Animal Sanctuary: KONG Toys Grant Report

How did this grant help your organization and the pets in your care?

Every dog needs a few good toys, and the ones sent to us from KONG have definitely become favorites. The KONG dog toys have helped our shelter make playtime more enjoyable for the dogs staying with us. We have used them in the kennels, in the play area and during introductions with potential adopters. Nothing helps break the ice better than throwing around a KONG chewy and watching canine eyes light up as they chase after it.

These durable toys have been great for keeping our shelter dogs entertained. It really helps to break up the daily routine to be surprised with a KONG chew toy stuffed with a treat inside. Most people will never know how much joy it brings to our hearts to turn the corner to see one of our shelter dogs gnawing away in their kennel with their tails wagging like crazy. Potential adopters and volunteers who have come to visit the dogs have also loved the new toys. A little love goes a long way, and we have seen such an improvement in our dogs' personalities since we received these toys. Thank you all so much!

How many pets did this grant help?


Please provide a story of one or more specific pets this grant helped.

If a dog’s love could be measured in diamonds and jewels, hers would be rubies. Ruby (first and second photos) has a lot to offer to a family; she is affectionate and sweet, but she has always been a little shy around new people. However, the KONG toys have helped her come out of her shell with potential adopters. While the people may be new, her treat-stuffed toys have been comforting and familiar. I guess you could say it’s hard not to trust someone with a KONG chew toy in their hands. While she is still up for adoption, these toys have brought a refreshing hope for the future. Meet Ruby:

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